Umami

The analytics numbers you need, without the Google baggage

Most organisations use a fraction of what Google Analytics offers, yet carry all of its costs: visitor data routed through Google's infrastructure, consent banners that suppress the very traffic you are trying to measure, and a compliance position that depends on cross-border data transfers. Umami is the open source answer: fast, cookieless, privacy-first web analytics that you self-host, so every visit stays on infrastructure you control. Node deploys and manages Umami as a production service hosted in the UK.

What Umami is

Umami is a lightweight open source web analytics platform built as a direct alternative to Google Analytics. It tracks page views, visitors, referrers, devices, locations, custom events and campaign parameters, and presents them in a single clean dashboard that anyone in the business can read without training.

The design philosophy is deliberate minimalism. There is no sprawling report tree, no sampled data and no machine-learning attribution model you cannot explain to a stakeholder. You get accurate, real-time numbers for the questions that actually get asked: how many people visited, where they came from, what they did and whether they converted.

Umami is privacy-first by construction. It works without cookies, does not collect personal data by default, and anonymises visitors, which is why it has become a favourite of organisations that want measurement without a consent problem. Because it is open source and self-hostable, the raw data sits in your own database rather than a vendor's advertising business.

Why self-hosted Umami instead of Google Analytics

Your visitors' data stays yours: Google Analytics is free because visitor data feeds an advertising business. Self-hosted Umami keeps every visit, click and event in a database you own, with no third-party access of any kind.

A clean consent position: cookieless, anonymised measurement means many sites can run Umami without a consent banner, so you measure all of your traffic rather than the subset that clicks accept.

UK data residency: analytics data is processed and stored on UK infrastructure with an Article 28 data processing agreement in place, removing the cross-border transfer questions that have dogged Google Analytics across Europe.

No feature gating or sampling: there is no paid tier holding features hostage and no sampling on busy sites. The numbers on the dashboard are the numbers, full stop.

No lock-in: your data lives in a standard database in open formats. Export it, query it directly, or feed it into your own reporting whenever you like.

Simple by design, useful by default

Umami's dashboard answers the everyday questions in seconds: traffic over time, top pages, referrers, countries, browsers and devices, all filterable in a click. Custom events track the actions that matter, sign-ups, downloads, outbound clicks and form submissions, and UTM parameters are handled automatically for campaign reporting. Multiple websites can be tracked from one instance with per-site access, so an agency team or a multi-brand organisation gets one pane of glass across every property.

When you need more: Matomo

Umami is the right tool when you want fast, honest numbers with minimal overhead. If your team needs funnels, heatmaps, session recordings, ecommerce reporting or Google Analytics data import, Matomo is the fuller-featured open source analytics platform, and Node runs that too. Both keep your data on UK infrastructure; the difference is depth versus simplicity, and we will help you pick the right one.

Keycloak and single sign-on

Every application in a Node tenant joins your organisation's own Keycloak realm on our platform. Your team signs in to Umami with the same corporate credentials they use across all their Node-managed applications, MFA and session policies are enforced consistently, and when someone leaves, removing them from your identity system removes their access everywhere at once.

How Node runs Umami for you

Deployment: we deploy Umami in a production configuration with its own database, TLS, and your tracking domains configured, ready to drop a single script tag into your sites.

Upgrades and maintenance: we test and apply Umami releases, manage database migrations and keep your instance patched and current without interrupting data collection.

Monitoring and support: we monitor availability, collection health and database growth, and our UK team is on hand when you need help with events, reports or new sites.

Your infrastructure or ours: hosted on Node's UK infrastructure or deployed into your own environment, on-premises or in your cloud accounts, with the same managed service either way.