Digital transformation is the fundamental rewiring of how an organisation operates
Digital transformation is the fundamental rewiring of how an organisation operates. I have stressed this many times before but McKinsey have recently summed up perfectly and credit for the source of this post we attribute to them for this reason. The goal of a digital transformation, as outlined in the new McKinsey book Rewired: A McKinsey Guide to Outcompeting in the Age of Digital and AI (Wiley, June 20, 2023), should be to build a competitive advantage by continuously deploying tech at scale to improve customer experience and lower costs.