The Brief
For the 2015 relaunch of Valentino Red, our team led the user experience and design across the full digital estate: a mobile app, a website with e-commerce functionality and a digital magazine.
Red Valentino was carving out a youthful identity distinct from the main Valentino brand, a distinction Vogue noted at the time, praising the collection's whimsical, charming character and anticipating a dedicated store for the growing line. Our job was to translate that personality into digital form: a seamless, engaging experience that bridged the house's traditional elegance with modern digital platforms.
The relaunch gave Valentino Red a digital presence that mirrored the brand's unique and youthful essence. The craft we brought to luxury fashion still informs how we approach design work at Node.