The Brief
Tokyo Digital, in a dynamic partnership with Brave New World, played a crucial role in transforming the digital presence of the Oetker Collection, renowned for its exclusive selection of masterpiece hotels worldwide. Our team at Tokyo Digital was instrumental in developing a sophisticated, fully integrated website and booking platform tailored for the travel group and each of their luxury hotels. This platform not only enhances the user experience but also seamlessly integrates with each hotel's unique identity and service offerings.
From securing booking leads, to supplying statistical data on user engagement, a comprehensive 360-degree perspective of the campaign performance was accessible to the management team for evaluation and further refinement.
The Oetker Collection's journey of luxury hospitality began with the success of Villa Soleil in Cap d'Antibes, followed by the Brenners Park-Hotel & Spa in Baden-Baden, the first major hotel venture by the August Oetker family. Under the guidance of Tokyo Digital, the Collection expanded its digital footprint to include other prestigious properties such as Hotel Le Bristol in Paris, Château Saint-Martin & Spa in Vence, and Hôtel du Cap-Eden-Roc in Cap d'Antibes. This expansion, particularly pronounced since 2008 under CEO Frank Marrenbach's leadership, was paralleled by our team's efforts in enhancing their digital capabilities.
The Oetker Collection, managed by the Oetker family, encompasses a diverse portfolio of hotels and country estates, each reflecting the brand's commitment to luxury and elegance.
Tokyo Digital's involvement in this project was not just about building a website; it was about crafting an online gateway that reflects the luxury, elegance, and unique character of each property in the Oetker Collection.
Brave New World are an international integrated communications agency, the Tokyo Digital team was working with their London office on this project.