Adopting a comprehensive full-cycle development approach, we don't just design and construct, but also provide support in co-development, game porting, and the intriguing arena of blockchain gaming. Games don't always need to be AR/VR based. Take a look at our classically simple PROXX game made in collaboration with Google Labs, or the nostalgic Pacman-style game created for Sky Mobile.
Online interactive games created for promotional purposes function as potent digital platforms that don't merely engage, but also effectively advertise products or services. This creates an enjoyable pathway for users to engage with a brand. Intended to seize potential customers' attention, these games guarantee active participation and favourable sentiments towards the promotional message. By integrating branded mini-games into their marketing campaigns, companies can offer users an enriched digital experience facilitating interaction with the brand. Such games, embedded into browsers, can encompass tasks or challenges associated with the brand's products or services.
Interactive quizzes and surveys, customised to the product or industry, provide an engaging method to attain vital insights about customer predilections. These enjoyable aspects can be seamlessly blended into the fabric of marketing strategies. By adopting augmented reality (AR) technologies, brands can overlay digital elements on the real world through captivating AR games. This tactic, particularly effective for advertising products with physical attributes, generates a dynamic interactive experience for customers. Initiating online contests or competitions involving brand-related tasks presents a thrilling way to stimulate user engagement.
Brands can transport customers on an exhilarating journey by utilising virtual reality (VR) to heighten interaction through immersive virtual product displays or VR-branded games. Constructing puzzle games or creating challenges that gradually disclose brand or product features not only engages users, but also deepens their connection with the brand. Incorporating games into social media platforms can optimise reach due to their potential to go viral. Gamified apps, equipped with a reward system and challenges, can maintain user interest in the brand. Embedding a spin-to-win feature on a brand's app or website can offer customers a chance to win delightful prizes, thereby encouraging interaction. Online games that simulate product use or highlight product features in a captivating way can be especially useful for products that require demonstration.
The ultimate goal of using online interactive games for marketing is to forge a memorable, enjoyable user experience that bolsters the brand and incentivises user participation and sharing. It is vital to align the game with the brand message and values while also offering tangible value to participants. Incorporating social sharing features can significantly expand the reach of the marketing campaign. Online interactive games for marketing not only offer a fun method to advertise products or services, but they also yield valuable insights into customer preferences.
By integrating branded mini-games and quizzes, companies can engage their audience in a unique and interactive manner. Augmented reality (AR) games take this experience to the next level by superimposing digital elements onto the real world.
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Our Clients
BBC
Microsite for CBeebies Grown-Ups
Disney
Digital strategy for Star Wars Rebels launch
Emirates
Global gamification for Emirates
Harrods
Web platform and apps for luxury retail
Oakley
Gamification for European product launch
Pinterest Presents
An unparalleled virtual event, streamed live for a global audience