July 13, 2013
Getting ahead of the risks of artificial intelligence
Deloitte’s recent State of AI in the Enterprise study asked AI adopters about their organisation’s top adoption challenges, “managing AI-related risks” topped the list—tied with integration and data challenges, and on par with implementation concerns.
- And while worry is high, action to ameliorate risks is lagging: Fewer than one-third practice more than three AI risk management activities.
- And fewer than four in 10 adopters report that their organization is “fully prepared” for the range of AI risks that concern them.
To investigate whether actively managing AI risks has any tangible benefit, Deloitte compared two groups of AI adopters that approach those risks differently: Risk Management Leaders (11%) undertake more than three AI risk management practices and align their AI risk management with their organization’s broader risk management efforts, while Risk Management Dabblers (51%) undertake up to three AI risk management practices but are not aligning them with broader risk management efforts.
The Leaders believe AI has greater strategic importance to their business: 40% see AI as “critically important” to their business today, versus only 18% of the Dabblers—and within two years, those numbers are expected to rise to 63% and 36%, respectively. A strong focus on actively managing AI risks appears to pay off in several ways. The Risk Management Leaders:
Report lower levels of concern about a range of potential risks of AI, such as AI failures affecting business, backlash from customers, negative employee reactions, potential job losses, lack of transparency, and ethical issues
- Are less likely to report that their organization is slowing its adoption of AI technologies because of emerging risks—as the figure illustrates, 58% of the Dabbler group reports this, versus only 41% of the Leader group
- Are establishing bigger leads over competitors: 46% of the Leaders report that AI helps them establish a “significant lead” over their competition, versus just 20% of the Dabblers
Implications for executives
Based on Deloitte’s findings we believe AI adopters would do well to emulate the Risk Management Leaders:
Take a proactive approach to AI risks. Consider what risk management activities your organization is undertaking for AI, and whether there are others you could put into place.
Integrate AI risk management. Consider aligning AI risk management with your organization’s broader risk management efforts and expanding the focus of your risk management specialists to include AI.
For their part, AI solution providers may be able to improve their competitive positioning by incorporating risk management into their offerings. We suggest sharpening your risk management game: Certify that you perform regular auditing and testing of your AI systems to help ensure accuracy, regulatory compliance, and lack of bias. By reducing risks for your customers, you can be better positioned to build customer trust.
By actively managing potential AI risks, adopters and providers alike should improve their chances of being able to forge ahead and capitalise on AI.